We live so deep in our minds that we invent time to make sense of our lives. An illusion in which we have become trapped. But time is just that, something merely practical that we cannot let it dominate us.

Inspired by the book »The Power of Now» by Eckhart Tolle. The Eternal Present is a manifesto thought in Leica honoring the presence it has had as a brand in the history of photography and at the same time in the recent history of our humanity.